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The return of banner advertising Remember all the speculation few years ago surrounding banner ads? They were too expensive. No return on investment. A thing of the past. Gone the way of the dinosaur. Well actually dear reader, banner ads have never disappeared. They actually seem to be more popular than ever. Web Directories and Specialized Search Engines SEO experts spend most of their time optimizing for Google and occasionally one or two other search engines. There is nothing wrong in it and it is most logical, having in mind that topping Google is the lion's share in Web popularity but very often, no matter what you do, topping Google does not happen. Or sometimes, the price you need to pay (not literally but in terms of effort and time) to top Google and keep there is too high. Maybe we should mention here the ultimate SEO nightmare – being banned from Google, when you simply can't use Google (or not at least until you are readmitted to the club) and no matter if you like it or not, you need to have a look about possible alternatives.

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