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charen smith's Articles in Marketing

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  • 5 Tips for Creating Great Business Cards
    Investing in business cards is a necessary action for any small business. You should always have plenty of business cards on hand to hand out to anyone you meet who could be a prospective customer or associate. Still, the way that your business card is designed is just as important as how many you print. Here are some tips for making powerful business cards.
  • Ten Ways to Use the Back of Your Business Card
    Everyone knows what to put on the front of their business cards. That is where the company name, phone number, email, and business address are located. Sometimes, color business cards will even have a flashy image or catchy slogan on the front, too. This is all basic stuff.
  • Which Kind of Advertising Works Best For You
    As time rolls on, the methods for advertising just keep on increasing. Gone are the days when you had little option but to buy some space in a newspaper to get your message out to the largest crowd possible. From the radio to the television to the recent advent of the Internet, marketers have so many more options open to them when it comes to advertising.
  • Power Up Your Ads with These Words
    Advertisements are mainly made up of words, spoken or printed. Which words you choose for your advertisements can mean customers in the door, or an empty store. Which one would you rather have?
  • The Benefits of Loyalty
    Stop for a minute and think about your loyal customers. Every company is going to have them, and I’m sure you have yours. The smaller a business is the more likely you’re really going to know who those loyal customers are, too.
  • Creating a Logo that Reflects Your Business
    Your company logo is quite important. Very important, actually. It appears on your Web site, letterhead, business cards, maybe even your company’s building. Your logo can show your business’s personality. It’s the first impression people have of your company. You want to make a good impression, right? Follow these tips for designing the best logo for your company:
  • How to Get Free Advertising
    Free advertising works. And it’s not just for companies that have a limited budget. Any size company can benefit from free advertising. Here are 11 ideas on how to advertise for free.
  • Giving Formal Advertising a Casual Flair
    Today’s consumers are inundated with advertisements. They receive flyers in their mailboxes on a regular basis, most of which end up in the garbage can. DVR has made it possible for them to ignore television commercials. Print advertisements and online ads are also ignored. One way to get your name out there in a professional, yet casual manner is through business greeting cards.
  • 4 Tips for Making Modern Business Cards
    Business cards have been around forever, and they are not going anywhere anytime soon. They act as your personal calling card, so of course you want them to express who you are, and what you are all about. However, with virtually every businessperson having their own card, you have to make yours stand out, too. Here are some tips to help you do just that.
  • The Need to Reinvent
    The world we live in is constantly evolving. All you need to do is take a look at the popular clothing fashions from the sixties, seventies, eighties, and nineties to understand that. People like to spice things up in their lives, and they like to see change. The question is how your company is handling it.
  • The Power of Print Advertisement for the Online Business
    So you're starting up an online business. The benefits of running a business online are certainly clear to those without a massive start up budget to work with. Removing the cost of renting out a building coupled with potentially hiring other people to work in your store is a good way for a person to own their own business on a reasonable budget.
  • Knowing The Way Your Customers View You
    A common and long used strategy is to look at the market, decide where your company would best fit in, and advertise as much as you can to this segment. The hope is that you can gear your marketing towards whatever you think they might need and it will encourage them to shop with you.
  • What a Brand Says About a Business
    A brand is the public image of a business. It is the face a company is putting out for everyone to see, and quite often it is what the public will derive first impressions from. If business is down, a brand can be tarnished, and if business is booming, a brand can be the mark of success. When people see a familiar brand on a product or service, they’re more comfortable about what they’re getting.
  • Energize Your Business Cards
    Odds are if you have a business you have a business card. I won’t even bother going over the benefits of merely having a business card because I’m quite sure every book on business will cover this point ad nauseam, so why bore you with the details? The question isn’t if a business card is effective but what kind of business card you decide to have.
  • The Important Role of Branding
    When we think about any major corporation such as Disney, Starbucks, or Microsoft, a certain image will come to mind. This image, quite often, is directly related to the product being offered by these companies. The large, playful letters of Disney’s name gives a person a sense of not only what the company is, but also a certain feel for the playful nature and the youthful quality of their business. Everything you see associated with Disney will carry this logo, which is a prime and powerful example of corporate branding.
  • What Your Name Can Do For You
    The first thing you got to do with your startup advertising campaign is to look for a name. Your name is actually your brand – the one thing that you’ll be remembered and recognized by your target market.
  • Are You Asking The Right Questions To Get Attention
    For you to have an effective ad campaign such as your marketing brochures, you need to ask the right questions to get attention. Effective communication is all about getting the right answers to the right questions. Effective communication brings about a stronger and stable relationship that you can keep for a very a long time.
  • The Future of Advertising
    What’s in store in advertising in the future? It’s all about creating interactive marketing tools for your business, as well as the addition of new and innovative ‘Internet-based social media’ in your marketing efforts. This goes to show that the traditional color printing that has been so popular for many years will take a back seat when it comes to advertising campaigns.
  • Breaking Down And Analyzing Your Design
    What a graphic designer usually does is to mix all the basic ingredients to reflect a particular mood or style in any color printing ad they create. The fonts, the graphic images, the design as well as the color – all of these elements are combined to come up with an ad that would definitely get your target readers’ attention.
  • How To Create Flyers That Win Clients
    Advertising flyers are definitely the most cost effective marketing tool you can use to spread out the word on your business. You can hand them out, post them, hang them up, or even leave them where your clients and prospects can get them.
  • Understanding Color Printing Jargon
    Do you know the difference with colors? For most people, a color is a color. But for a professional who uses colors for a living, there are more to it.
  • Is There A Real Downside To Print Advertising?
    Whether you’re a small business or a Fortune 500, every dollar you spend for your operations, especially for your marketing campaign should be money well spent. It doesn’t matter really if you have a limited budget or not, as a rule, you do not spend your hard earned money just for advertising per se. The purpose of your marketing campaign is always to get the most out of your investment.
  • Zoom In To The Local Industry
    When targeting your market, focusing on the local clients works in making sure that you accomplish your goals of getting as many leads as possible. In fact, marketing to the local scene is an opportunity that you should never miss. Not only does it result to a high ROI, you don’t even need to wait much longer and spend so much just to get the outcome you want.
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