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charen smith's Articles in Advertising

  • Two Companies Are Stronger Than One
    It wasn’t long ago that I went into an Applebee’s restaurant to get something for dinner. When I opened the menu I saw a whole slew of new, healthy items to choose from. All of them had the WeightWatchers logo next to the menu items.
  • Creative Spontaneity
    Creativity is the name of the game if you want to stand out with your marketing campaign such as your full color flyers and business brochures. Expert designers and marketers would even tell you that in order for you to have an effective ad campaign, you need to go out of the box to create your material.

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