Traci Vanover's Articles in Sales - Right Article

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Traci Vanover's Articles in Sales

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Product Knowledge - A True Story that Supports Its Importance A fresh-faced young sales clerk gets a lesson in product knowledge using an unlikely prop - an athletic support. This true story played an integral role in the early training of a popular internet marketer. Profit Building Strategies: Leveraging Testimonials Employing testimonials as marketing tools is both cost-efficient and smart marketing. Now, more than ever before, word-of-mouth referrals and endorsements can quickly take on mythical proportions, seemingly overnight. A Death Sentence for Sales People - Failing to Know Your Customer Many a savvy salesman has lost a sale because he failed to know his customer. You may have infinite product knowledge, a slick sales pitch, and a phenomenal product - but, if you don't know who needs your product and why they need it - you'll be about as effective as a death row pardon at two minutes past midnight.

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