Search:
Traci Vanover's Articles
Display Category
|
Title
|
Newest
|
Oldest
In Praise of Press Releases - A Frank Discussion on Form And Function
There is no disputing the power of a well-written, newsworthy press release. In fact, it is one of the single best things you can do for your business.
Profit Building Strategies: Aesthetics
In those crucial moments before a buying decision, those who don't know you will often judge on appearances - if it walks like a duck, they'll quickly conclude it's a duck. And, in most cases, this occurs before you've ever had the opportunity to make your big splash.
Horton Hears An Opportunity - Listening For Pop Culture And Media Cues In A Busy Jungle
One of the most common challenges that small business owners face is the lack of funds to properly promote themselves. One way to stretch those promotional dollars is to focus on leveraging creative marketing opportunities.
News is a Four-Letter Word
Press release writing can be a bit daunting at first, but it is certainly a skill that can be mastered. Armed with the proper tools and a bit of patience, you can be crafting your own killer press releases in relatively short order.
Product Knowledge - A True Story that Supports Its Importance
A fresh-faced young sales clerk gets a lesson in product knowledge using an unlikely prop - an athletic support. This true story played an integral role in the early training of a popular internet marketer.
Profit Building Strategies: Leveraging Testimonials
Employing testimonials as marketing tools is both cost-efficient and smart marketing. Now, more than ever before, word-of-mouth referrals and endorsements can quickly take on mythical proportions, seemingly overnight.
A Death Sentence for Sales People - Failing to Know Your Customer
Many a savvy salesman has lost a sale because he failed to know his customer. You may have infinite product knowledge, a slick sales pitch, and a phenomenal product - but, if you don't know who needs your product and why they need it - you'll be about as effective as a death row pardon at two minutes past midnight.
What's Wrong With Classic? Acknowledging that New Isn't Always Better
As business owners, it is easy to fall prey to a culture with a short attention span. But change, simply for the sake of change, is never a good idea.
Profit Building Strategies: Niche It, Niche it Good
The word "niche" may be all the rage these days, but it really isn't a new concept. In fact, savvy marketers have been quietly raking in their fortunes using the niche principle for hundreds of years.
Fonts Are Like Spandex - One Size Won't Fit All
Like all good things, fonts are best when used in moderation. It's always a good idea to run your selections by a trusted friend or colleague before you go "live." While a design may seem intoxicating in the moment, things may look totally different in the morning...so font responsibly.
The Terminator: Small Business Guru - Who Knew?
Is it possible that the Terminator has something to teach small business owners about technology?
Sign Up
for a free account or
learn more
.
Submit Articles
Member Login
Top Authors
Submission Guidelines
Ezine Notifications
Article RSS Feeds
New Stuff
About Us
Link to Us
Contact Us
Privacy Policy
Terms of Service
Must See These
Article Manual
Finance Manual
Health Manual
Web Directory
