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Ron Reahard's Articles in Business

  • Four Ways to Put Your Customer at Ease
    With all the warnings customers get from 20/20, consumer reports and their local credit union about deceptive sales practices and "hidden profits" dealers make in the F&I department.
  • Hitting Home Runs in F&I
    Excelling in F&I means you're skilled in several areas. Being a strong closer may mean more products sold, but having weak needs discovery skills translates into higher charge-backs and low CSI scores.

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