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Robert Schumacher's Articles in Small Business
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Exactly What Is A Niche And Why Does Every Small Business Need One?
In this era of here today - gone tomorrow, a solid business niche will insulate your business from the whims of the marketplace and position you to lead your field.
The Two Musts For Every Small Business: Consistency And Service
Any small business can compete with the big boxes if they deliver consistenty and service to every customer every time. Not easy, but very, very necessary.
What Is One Customer Really Worth To Your Small Business?
Once you know the lifetime value of ONE customer, you can go about planning ad expenditures profitably and with confidence.
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