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Both The Best And Worst Of Times Require Sharpening Your Marketing Skills
Every market anywhere goes through good times and bad times. Right now most businesses are feeling the pinch of high gas and grocery prices. It is a time to examine your advertising to be certain it is effective.
Your Business Sign Needs To Tell What You Sell
Too often small business owners try to economize on their signage. Big mistake! Your sign is generally your fist chance to make a great impression.
Improve Your Customer Service And Retain The Customers You Have
Lousy customer service is rampant in all industries. Every business owner, manager and professional needs to step back from their daily forest and take a hard look at their own level or customer service.
Avoid These 11 Mistakes And Improve The Effectiveness Of Your Advertising Overnight
Over and over, small businesses continue to make many of the same mistakes in their print ads. Not making these simple errors can improve your ad results.
The Three Things You Must Know In Order To Increase Your Sales Without Cutting Prices
When you know these three numbers, you have the key to increasing your revenue by leaps and bounds without cutting your price.
Brainstorm Ideas That Will Set Your Business Apart From The Crowd
Business and the world are moving at warp speed. That means that every business must be able to meet the changing needs and want of customers quickly. Learn how.
The Seven Guidelines Any Small Business Must Follow When Setting Up Or Seeking A Niche
Setting us a good business niche is a process and never a destination.
What Are Your Customers In This Internet-Exploding World Really Looking For?
Honesty and integrity would head the list of what people really want. Price is way back in the pack. Any paid ad that fails to get results is a waste of money.
Exactly What Is A Niche And Why Does Every Small Business Need One?
In this era of here today - gone tomorrow, a solid business niche will insulate your business from the whims of the marketplace and position you to lead your field.
The Two Musts For Every Small Business: Consistency And Service
Any small business can compete with the big boxes if they deliver consistenty and service to every customer every time. Not easy, but very, very necessary.
What Is One Customer Really Worth To Your Small Business?
Once you know the lifetime value of ONE customer, you can go about planning ad expenditures profitably and with confidence.
We-We Advertising Copy Does Not Work!
Change the thrust of your advertising from we to you and you will start seeing results.
Headlines Get Attention. Copy Closes The Sale
A strong headline followed by strong copy equals sales, calls, appointments.
Craft A Truly Unique Selling Position And They Will Come
Looking at what you and your business offer through the eyes of your target market will pay huge dividends
Moving Yourself And Your Target Market Up The Learning Curve Is What Real Marketing Is All About
Concise steps to take to get jump-start your marketing in any business or profession
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