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Robert Howard's Articles

  • Customer Experience: Fine Architecture or House of Horrors?
    Losing site of the big picture can happen to even the best of businesses. When short-term business challenges inevitably arise, decisions can be made in haste to address them. Without a master plan, those seemingly innocent decisions can begin to create a burden for the company in the long run. Most importantly, they can ultimately cripple the customer experience.
  • If the Economy Sours, What Will Your Customers Do?
    Recent news coming from Wall Street won't exactly fill your stockings with Holiday cheer. In fact, it may make you think about tucking a bit of your discretionary cash under the mattress for the proverbial rainy day. If the economy does sour, what will your customers do? Will they continue to spend as they always have, or will they begin to pare back spending?
  • Three Online Trends That Will Impact Your Business
    So, you think that e-Business died in the dot-com bubble of the 1990's? Think again; businesses can no longer ignore three trends that are reshaping how consumers research and buy products.
  • Hi, How May I Offend You Today?
    As an American consumer, chances are that you have been offended in some way by a company this year. It hasn't always been that way. Before the current era of mass-everything, there was a real connection between proprietor and customer: a connection that continues to be the envy of most businesses today.

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