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Robert Gantt..'s Articles in Miscellaneous

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  • A Review Of Google Adwords
    As a Google Qualified Professional, I'm afraid I have to join the growing list of online entrepreneurs to rave about the awesome power of the Google Adwords program. As a marketing tool it is unsurpassed. It has become the standard of Internet marketing and advertising. I feel it's the most cost efficient method of driving your budgeted amount of targeted traffic to your site.
  • Cpc Or Cpm? Which Is Best For Your Advertising Campaign?
    CPC or CPM? What do they mean, and what is the impact of each on your advertising campaign?
  • Don't Let Online Superstition Keep You Down
    Superstition: Just putting keywords in the keyword meta tag will get the page good ranking when that keyword is searched.
  • Review Of Google Adwords
    As a Google Qualified Professional, I'm afraid I have to join the growing list of online entrepreneurs to rave about the awesome power of the Google Adwords program. As a marketing tool it is unsurpassed. It has become the standard of Internet marketing and advertising. I feel it's the most cost efficient method of driving your budgeted amount of targeted traffic to your site.
  • The Definitive Guide To Google Adwords." Review
    Once I read Perry Marshall's outstanding book,"The Definitive Guide To Google Adwords." and started implementing many of his ad techniques for our adwords customers our business began to soar. Don't get me wrong. We were doing good search engine business before I read his Google Adwords techniques. But the difference in repeat business blossomed as a result of several tweaks we put in place following reading "The Definitive Guide To Google Adwords."
  • Yahoo Search Marketing (ysm) Reviewed
    Since Yahoo gets over 2 billion searches per month it can be an extremely effective marketing tool. Their new geo-targeting feature needs improvement. I'm not as happy with it as I'd like to be. It uses what Yahoo calls DMA zones. Although it some cases it can be very effective, clients that get customers from a smaller geographical area than the DMA purchase too much wasted traffic. Hopefully they'll fix this.
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