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  • Yikes! I Just Landed a Television Interview. Now What?
    Television interviews are, by far, the trickiest of all press encounters but they can also be the most rewarding in terms of your public relations efforts. Welcome the opportunity to appear on TV, and be prepared. By remembering a few rules and practicing, anyone can look and sound big on the little screen.
  • Use PR to Reach Your Customers and Other Audiences on an Emotional Level
    Using public relations is more often about making an emotional appeal to your audience rather than addressing only logic and reason.
  • Use Radio Interviews as Public Relations to Build Business
    Executives who want exposure on television -- but who have not had much experience in front of the camera -- should first consider landing a radio interview or two as a way to hone their voices and practice answering questions effectively live on the air. Radio should be part of your public relations activities.
  • Handle Any Media Interview Like a Pro
    Are your story pitches to reporters working? If you have succeed in landing a media interview, congratulations! This is a great opportunity to use some smart public relations, demonstrate your expertise and show your audiences (readers, radio listeners, TV viewers) why they should hire you to help them meet their business or personal objectives.
  • Try These 16 Ways to Grab Press Attention
    Reporters are always looking for compelling stories. You can help them and, at the same time, win press coverage for your products, services, organization or cause. Every organization, including yours, has newsworthy information.
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