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Penny Sansevieri's Articles in Writing & Speaking

  • Your Web Site Copy
    Save the small talk for your next cocktail party
  • Tips for Smart Book Promotion
    Don't get lured into spending thousands of dollars on bogus book promotions.
  • Tips on Choosing a Title For Your Book
    How many of you have spent hours or days toiling over the title for your book? My first book, The Cliffhanger, was renamed probably six times before I stayed with the current title. Naming your book can be difficult, especially if the book will work as a sort of branding for everything else you do. Here's how to create the perfect name.
  • The Blog Factor
    Everything you need to know to start blogging - today!
  • Secrets of Striking Media Gold with Blogs
    If you're in the midst of your media campaign don't overlook pitching bloggers, especially those who are opinion makers in your industry. Why? Because in the last twelve months bloggers have gone from on-line journals and opinion pieces to newsworthy opinion drivers and in many cases, the single most reliable place to get an accurate assessment of a news item, product, or service.
  • Are You a Marketing Savvy Author?
    Congratulations, you're published! But what exactly does it mean to be "published"? Besides the fact that your work is finally in print and your college alumni has asked to interview you for their newsletter it also means fame and fortune, right? Well, ok, maybe not on the level of J. K. Rowling, but at the very least you can expect a call from Oprah, right?
  • Seven Secrets of Writing a Book that Sells
    It's one thing to write a book, it's an entirely different thing to write one that's a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee.

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