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The power of social shopping in buying process
Social shopping is a conception which is believed to be a mixture of social networking and Internet shopping and it becomes more and more famous. As the majority of the Americans got used to researching produces on the web before buying them, no surprise that social shopping network became such a strong tool for this. In accordance with the study provided by Yahoo! and OMD Internet is the most trusted shopping information resource for a huge majority of users (54 percent).
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