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Using Text Messaging, "Spring Awakening"
Currently, on Broadway, there is a magnificent show, "Spring Awakening" that has won 8 Tony Awards, and praise from all critics and theatergoers. But the really big story is about the text message promotion that is listed in the Playbill. The flier says, "Win Your Chance to Come Backstage!" and instructs theatergoers to send the text message "bdway spring" to a five digit short code during intermission. The winner, selected at random, is sent a message in return after the show
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