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Kenrick Cleveland..'s Articles in Trade

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Pitch Your Pitch, Ditch Your Script "The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself." - Peter F. Drucker Exploring Curiosity: Hunger for the Unknown When we are born, we are open and curious and fascinated at the new world around us. We are sponges. And as we develop, and if, and only if, our basic needs are satisfied, we grow to the point of requiring self-actualization. What's all the fuss about 'The Secret'? Here's a sure sign of having made it to the collective consciousness: Awareness: The Language Pattern "The moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnificent world in itself." - Henry Miller What's Your Worth? The field of study of persuasion is vast. It's as vast as the study of human nature. And lately in my work, I've narrowed the focus significantly to persuading and selling to an affluent clientle.

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