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The Magic of Face-to-Face is on a Trade Show Floor Why it is so powerful to correctly exhibit at trade shows and how to maximize your returns while avoiding costly mistakes. Short Changing Your Trade Show ROI by NOT Planning How to increase your trade show ROI through simple planning that helps you avoid the most common mistakes exhibitors make. How To Recession Proof Your Business By Refining Your Marketing Activities Learn why slashing your marketing budget during recessions can be disasterous and how instead you can actually profit during down times with the right strategies. Is Your Customer Database Lying To You? How 'dirty' data in your customer database can cost you and simple steps you can take to get the real story. How To Increase Market Share In Spite of Recession With Trade Shows Why recessions can be an opportunity for savvy marketing and to increase your market share as well as your bottom line. The Secret To Filling The Prospect Pipeline In 2008 Customer connection is the secret for filling the sales pipeline in 2008. What's in Store For Trade Show and Event Industry in 2008? Trade show industry veterans share expert predictions on trends for 2008 to help exibitors and event promoters alike stay ahead of the changes and succeed in the coming year.

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