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Three Parts of Every Successful Loan Officer Marketing Letter An informative article details the three most important parts of a successful loan officer marketing letter. Three Keys to a Successful Loan Officer Marketing Campaign This is an overview on the three keys needed for an effective loan officer campaign. Loan Officers Beware: Exposing the Loyalty Myth Customer loyalty is becoming quite rare in the mortgage industry. Read why this is so and what loan officers can do to change that. Loan Officers and Originators: Knowing The Difference Between Proactive and Passive An article explaining how proactive marketing strategies are better than passive strategies for loan officers and other mortgage professionals, especially in a slower market. 7 Reasons Why Loan Officers SHOULD NOT Market to REALTORS This article expresses why marketing to real estate agents is not always the best option and explores seven other ways to generate purchase business. Your Powerful Automated Assistant: How To Pick The Right Autoresponder This article describes how autoresponders can be used to maximize online and offline sales automatically. It also gives a brief overview of the top three autoresponder companies. 5 Mortgage Marketing Tools Every Loan Officer Should Be Using This article gives 5 tools that every loan officer should currently be using to find more mortgage leads in much less than time. The Biggest Mistake Originators Make in Their Marketing Campaigns This article covers the importance of the call to action part of every marketing campaign, and what can be done to dramatically increase your response rate. How Loan Officers Can Make Good Relationships with Real Estate Agents An informative article on how loan officers can profit by establishing relationships with real estate agents. 7 Strategies for Loan Officers to Guarantee an Awesome 2006 With the coming high interest rate market, loan officers who follow these seven strategies will guarantee having a successful 2006. The stratgies include new technology, proper planning, business referral groups, and maximizing your "geese that lays golden eggs" among others.

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