Jerry Work's Articles in PPC Advertising - Right Article - Article Directory

Jerry Work's Articles in PPC Advertising - Right Article - Article Directory

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Jerry Work's Articles in PPC Advertising

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Are You Sure Your Search Engine Marketing Company Knows What It Is Doing? These days it seems like anyone on the periphery of Internet marketing claims to offer search engine marketing services. But do they really know what they are doing? Understanding the Difference Between SERP Ads and Content Network Ads For most of the major search engine marketing platforms, there are two different places to run ads: on search engine results pages (SERPs) and on content pages. This article explains the difference and gives advice on when you should use one or the other. Getting More Done with Yahoo! Search Marketing Automation There is a trend in the search engine marketing industry toward account automation achieved via automated bid management tools supplied by the search engines. Here is an introduction to Yahoo!'s automation options. Using Google's Preferred Cost Bidding Option to Reduce Your Risk of Overpaying for Keywords Google's preferred cost bidding option can protect you from overpaying by taking the guesswork out of bidding. Here is a summary of what it is and how to use it. Using Targeting to Maximize Your Pay Per Click Performance Targeting can help make your pay per click campaigns much more effective. Although it takes some time generate and analyze the data you need, it is an important part of the process of maximizing your paid search return on investment. Bringing Your Message to the Masses with Google Radio Ads The Audio Ads option in the Google AdWords interface lets you run a radio ad campaign in a very similar fashion as a paid search ad campaign. Leveraging this tool can help you extend your marketing message to radio in a very cost effective manner. The Top 5 Copywriters to Study Copywriting may be the single most valuable business skill you can possess. This article presents my list of the top 5 copywriters to study. The Importance of Separating Search and Content Pay Per Click Budgets Most search campaigns combine search and content together. Oftentimes, this is not the best strategy. There is a better way that will generate superior returns. IFTPS: The Five Major Advantages of Pay Per Click Marketing Pay per click marketing has five major advantages that set it apart from other forms of advertising. These are immediacy, flexibility, transparency, portability, and scalability. How to Fine-Tune a Pay Per Click Campaign with Negative Keywords There is a fine line between running ads for enough keywords in your paid search account to generate sufficient traffic and running so many that you generate junk traffic. Negative keywords can help you keep your traffic clean. Fun With Pay Per Click Math - How Much Can You Afford to Pay? How much you can afford to pay for new customers is a critical component in deciding how much to bid for keywords in your pay per click campaigns. Using ROAS Calculations to Set Your Pay Per Click Marketing Bids A logical, mathematically-based approach to determining the optimal initial bid level for a pay per click campaign. How to Use Yahoo! Search Marketing Analytics to Improve Your Campaign Performance A detailed article on setting up, configuring, and using Yahoo! Search Marketing analytics to improve your campaign performance. How to Write Good Landing Page Copy - Connect the Dots When writing landing page copy for your web site, don't overestimate the intelligence of the reader. Follow the advice in this article and your landing page copy will be much more effective. Five Pay per Click Writing Strategies that Will Improve Your Return on Investment A discussion of five pay per click ad writing strategies that can greatly improve the performance of your search marketing campaigns. Pay Per Click Management: 7 Variables to Manipulate for Maximum Profitability This article discusses the seven variables that must be tested and manipulated in order to achieve the highest possible return on investment from your pay per click campaigns.

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