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Jeffrey Benson's Articles in Entrepreneurship

  • Positioning Your Business For Success
    These days, you're likely to have a lot of competitors no matter what kind of business you're in. Positioning refers to your position "relative to" or "against" your competitors and is an integral part of all your marketing.
  • Creating Multiple Marketing Methods
    Your business may be resting on shaky support if you are relying on just one or two marketing methods.
  • 7 Powerful Ways To Instantly Increase Your Conversion Rate
    If you're converting only 30% of shoppers into buyers, which means that other 70% is a drag on your total effort.
  • 7 Effective Ways To Increase Your Profit Margins
    Your profit margin is the money you have left over after accounting for all your costs. This is the cash in your pocket, the real money you get to keep. This is the ultimate figure you want to make larger, and when you focus more specific attention on this magic number, you have a more clear-headed way of making it bigger.
  • 7 Vital Keys For Boosting Conversion Rate
    It's simply much smarter to sell more to a captured customer right now, than to spend time, money and resources looking for new, cold prospects to sell every time you need to make more sales and money.
  • 6 Ways To Boost Your Conversion Rate
    A customer is not a customer until he or she buys. Until then, they're a prospect, or a shopper. One of the primary keys to business success is converting a higher percentage of these people into paying customers.
  • How To Avoid The Legal Pitfalls
    No matter who you are you will make mistakes at some point in your business life and unfortunately the law is not very forgiving - ignorance is not a defence. Here are some of the common pitfalls to watch out for when setting up your own business.
  • Do I Have The Right Skills To Succeed?
    Making a success of your own business doesn't just require you to have the right personality, attitude and business idea you also need the skills or the ability to pick new ones up quickly.
  • 12 Key Factors To Succeeding In Business
    Over one half of all new businesses fail within the first 3 years of trading. But with sound planning, some business knowledge and most important of all a great dream you can dramatically improve your chances of surviving, growing and succeeding.

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