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Dental Practice Marketing, Take a Look at Who is Doing it Right Take a look at a these real-world examples of companies that have done something right when it comes to their marketing efforts. Though, they are not dentists, there is something to be said about these concepts. Take a moment to think about how you might do something similar in your practice. Creating a Referral Program as Part of Your Internal Dental Marketing Referrals are a great way to get 'real' leads; the kind of leads that actually result in production. For your dental practice, create a program that acknowledges the power of referrals and capitalizes on this concept's capabilities. Dental Practice Marketing, Creating Direct Response Advertising A 4-part system - Attention, Interest, Decision, Action - designed to help you create effective direct response advertising for your dental practice. The Best Internal Dental Marketing Advice - Take Care of Your Best Patients All of your patients are important. They all help make your dental practice successful. However, it is still very important that you know who your best patients are and treat them as such. Dental Practice Marketing, Email Rules of Engagement Create emailing rules for any staff-member in your dental practice that has access to the internet and your patients. Do it to protect your practice from possible bad publicity. Internal Dental Marketing, Don't Judge - Offer... Don't underestimate the spending power of any patient. Also, don't overestimate the frugality of any patient. Even if you think you know what they are willing to spend, don't assume, give them all the same options. You might be surprised. Dental Internal Marketing Systems - The Follow-Up Be sure that with every phone call that your dental practice receives, a name, phone number, and address are extracted from the caller. Without all of this information, you may not reap all of the benefits possible. Attract New Dental Patients... And Keep Them Yes, as a dentist, you are in a service industry. You provide a valuable service to patients, and they undoubtedly appreciate it. However, in order to keep these patients from leaving your practice forever, after only one treatment, you need to do more than just service them.

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