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A Principal Who Stands on Principle Contrary to popular belief, office furniture dealers aren't all the same. Meet Jeff Pochepan, principal and founder of Strong Project, a "boutique" dealership in El Segundo, California. Why, you may ask? Because in this global economy and chaotic time where it seems design and quality have been forsaken for quantity, a business owner whose isn't afraid to stand firm in his belief to deliver excellent value, is a breath of fresh air. Jeff has spent 15 years building his business around creating and delivering high quality contemporary environments at an affordable price. His compact, but intelligent showroom is a testament to this philosophy and is bursting with ideas.

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