Home | Business | Ethics
I receive emails and phone calls throughout the week from individuals who have joined programs and need advice on how to market or advertise online. In many instances, the caller has actually joined a program that is designed to address the very questions they are asking me. I can't help but think, "What's wrong with this picture?" In order to be considered a viable program or service online, the website owner is required to provide something in return for your hard-earned dollars. Typically, that something is information. Information in the form of ebooks, software, or training are the most common kinds of membership sites. When you discover a likely program online, it is important to ask yourself the following questions: 1. What is the program giving you in return for your money? 2. Other than promoting that program to others will it also show you how to make money online for any business? I can tell you what happens, because the picture is painted ever so clearly to me by my mail companions and phone callers - they do not know what they joined! Sad but true. Somehow, somewhere along the lines of reading an action packed and powerful sales letter, the hunter forgot what he or she was hunting for - direction to help him or her build their own business online. Conversely, the other scenario is the hunter had no intention of building a business. He or she was merely looking for an "easier road." Find something to promote and tell others. This creates a problem though, you are an affiliate only and not the owner of the membership or product. But it doesn't stop there. The problem compounds itself because, in their rush to tell others, the hunter (who has by now become a membership member) skips straight to the "here's your affiliate url to give to others." No reading takes place, no educating oneself on the fine points of what the program (membership or not) is about. They skip the details. My advise is simple and even easy to follow. When you join any membership site or buy any product online re-read the sales page. If you can lift out the "here's how to make money" part, and still have lots of valuable reasons for joining remaining that's the program for you! If, conversely, you joined purely for the allure of telling others and thus gaining financial benefits for yourself in the telling, at least know what you're offering. Believe it or not, morally you do have that responsibility. Know thy product. In a nutshell, you join programs and memberships, even those whose sole purpose appears to be making money just for spreading the word about it because you are smart enough to know that morally you have an obligation to find out what it is you will be telling others about. If you can't explain in a simple email or phone call what it is you've joined, you are not ready to share it with others. You can't sell what you don't know. You can't do that if you don't know what or why you joined.
Article Source: http://www.rightarticle.com
You can make your dream reality. Learn how to make money and build a real business using real tools and marketing training available only at Molten Marketing Get your own completely unique content version of this article.
Please Rate this Article
5 out of 54 out of 53 out of 52 out of 51 out of 5
Not yet Rated
Powered by Article Dashboard
