The Power of Linking!

Long gone are the days of easy website rankings. The Internet has grown massively over the years and the number of websites around is growing at a great rate. As people start to realise the money making opportunities on the Internet, the number of ‘junk’ sites popping up has exploded.

To deal with this, major search engines, such as Google have come up with complex algorithms to rank websites. No-one really knows exactly how Google ranks their websites but they do freely publish what a good website should look like and contain.
It has been dissected and studied by many marketers and a general consensus has been agreed upon! One of the most important factors to a website’s importance and thus affecting its search engine rankings is the number of backlinks a site has!

This is basically the number of websites that link back to your website. To explain this, we can use an example of a voting system. Say you had a candidate running for President. Now, this candidate is effectively your website!
Votes are given to the Candidate, the more votes a candidate receives, the more popular they are shown to be. With your site, the votes are cast by other websites linking to your own website. So, the more sites you have linking to your website, the more popular it is thought to be. Search engines like Google will see this and give you higher ratings.

Therefore, one of the goals of Internet marketing is to get plenty of websites linking back to your site. Now, not all sites are created or thought of as equal. Sites that link to you are given a weighting. The more important a website is, the more weighting its vote will be given. Going back to the Presidential candidate example, the candidate will want to get as many votes as possible. In addition, the candidate will want more votes by important people. Votes cast by a Senator will be considered more important and carry more weight, than a vote cast by Joe Bloggs living down the road. Google measures a websites importance through what its PageRank system. A website that has a high PageRank, who links to you, will provide a more powerful voice than a site with a low PageRank.

It has been agreed by many marketing experts that the more backlinks you have from other websites going back to your site, the better. Now, did you know that you can spy on your competition and see how many backlinks they have, who links to them and how you can get similar links to copy their strategy? Well, there are powerful software that can do exactly that! They dissect your competition and see how many links they have and where they come from. It provides valuable information on what you need to do to catch up and beat your competition in the website ranking wars! I have reviewed some powerful software that does exactly this. Go to www.seofactory.co.uk and the number one software is the recommended solution. By the way, it provides so much more information that just backlinks. Take a look and see for yourself.

Article Source: http://www.rightarticle.com

Waiman has reviewed many of the best SEO software on the market. Go and read the reviews now at http:// www.seofactory.co.uk. He also publishes a free newsletter at: www.marketing-powertips.com

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