The Catalog Copy That Sells

Your catalog printing project is more than a showcase of your products and services. Your custom catalogs are created to provide your target readers with a reason to buy from you.

When writing your custom catalogs, you need to keep in mind that it is more than the product number or the item specs. Your catalog copy should also be able to convey the advantages and benefits of your business. The benefits in your catalog printing copy draw your readers to become avid clients willing to take action on your message.

In order to write compelling copy for your custom catalog, you have to know the reasons why people buy in the first place. What compels them to purchase from catalogs?

First of all, people buy to save money. I think saving money is at the top most level that motivates a person to buy or not from your print catalogs. It’s what gets your customers to consider you rather than your competition.

Your copy should emphasize cost saving advantages in your color catalogs. If you have special discounts or price cuts that can only be availed from your catalogs, then go ahead and shout it out in your print copy. Put every item that is on sale, and don’t forget to splash the word “sale” all over your pages.

Second in the list of reasons why people buy from catalogs is that they want to be right. Each person wants to believe that he is always right in every decision he makes. That is why a person who is about to buy would be motivated to do so if and only if he believes that he is purchasing the right product from the right seller.

The way you can assure your readers that they are making the right decision to buy from you is: (1) list other recognized companies that actually purchased from you; (2) include testimonials and quotations from satisfied clients; (3) offer a guarantee if your product or service fail to live up to expectation; and (4) include information that reaffirms your company’s stability and skills in your industry.

Third reason: people buy to make money. People who are motivated to buy from catalogs often have reasons of making money out of your products. It’s either they resell your products for a profit, or they use them for their own business operations.

Fourth reason: people buy to get something for free. People are generally motivated to purchase from catalogs because of the free item or added perks they get which is usually equal to the amount they paid.

There are many reasons why people buy from custom catalogs.Understanding even some of them would make your catalog printing project more worthwhile especially in helping you increase your sales.

PrintPlace.com catalogs are the perfect solution to your business needs. For promotions, training, or handing them out during trade shows and exhibits, PrintPlace.com full color catalogs provides you with excellent marketing collaterals that grab your target clients’ attention as well as keep them interested in your business. Visit the website at www.printplace.com to learn the difference between cheap and competitive.

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