Home | Www - Internet | Ppc Advertising
If you're an entrepreneur and are selling online, no doubt you know that a picture is worth a thousand words, as the old adage says. And of course, this is true. A myriad of details can be understood at a single glance that words would take pages to describe. However, along with your pictures, you need good copy. When you're selling a good product, you need not just a good image, although this is important, but good copy that compels a customer to read it and then feel compelled to buy the product. Oftentimes, web entrepreneurs are trying to sell products with images, but not copy. This is a mistake, because even though images these days are easy to produce at high quality, your sales volume is likely to suffer if you just rely on pictures alone and don't include good copy as well. Of course, pictures are wonderful. They're visually interesting and help to break up the page that would otherwise be unbroken text; on the Internet, people need pictures not just to help sell the product so that they can see it visually, but because pictures help break up text on the page and help readers avoid fatigue and hold their interest. However, just as pictures are important, good sales copy may even be more important. While pictures are visually interesting and provide subtle detail, it's the copy that can really sing and help sell your product. In essence, you need both elements. Both pictures and copy need to play off each other to entice customers to browse and then buy. Pictures bring in those who want to see what they're buying and encourage "window shoppers" of sorts, while the copy is what actually provides impetus to buy. This is will it make you either succeed or fail in your business, in a nutshell. Pictures Tell, Benefits Sell As with the phrase, "a picture is worth a thousand words," it's also true that while pictures tell, benefits sell. It doesn't really matter what you're selling; it's really true that you're going to need at least some copy and a good picture or two. Though various entrepreneurs have different strengths and weaknesses, you as an entrepreneur still need to include at least some of each element in your presentation in order to get customers. Some products do better with lots of pictures and just a little copy, while others need a lot of description and will do well with just one or two pictures. It really depends on the product and only can you can really know what the balance has to be. However, one good rule of thumb is that the higher the price tag on the product, the more you're going to need both good pictures and good copy. People want to know exactly what they're buying if they're going to invest a lot of money into it. So if your business offers high end products that customers need to spend a lot of money on, it's a good bet you need to provide a good balance between the two. This brings up another good point; if the product is higher priced, you're going to want to provide plenty of pictures and written detail besides. The more money customers invest in products, the more they want to know about them, both visually and in the written word. So think about this for a minute. Think about why your product is special and why the customer should want it. Is it a special type of 14 karat gold jewelry with a unique embossed design? Is it an exact replica of the crown jewels? Is it warrantied for a lifetime? Do you offer 100% money back with no questions asked if customers are unhappy with their purchase? This is exactly what your sales copy should say, and it should compel both your browsers and your serious buyers to buy; customers should not just feel that they want the product, but they should feel that they need it. If you appropriately sell them on the benefits of your product, this type of good copy will make you more sales than a great picture, even though, of course, a great picture is still part of the package. Sell the Product's Benefits If you're trying to sell a product, you should remember that although the features of a product are important to describe, it's the benefits of the product that you'll want to concentrate on. Benefits are what the customer can expect when they buy the product, which will do him or her some good. For example, if an item is made of 100% cotton, why is that good for someone? Well, it's a natural fiber, and not a synthetic one; especially with today's environmental concerns, all natural fibers are making a comeback; cotton is also very breathable and soft, so it's healthy for your skin. Whatever the benefits of your particular product, make sure you enumerate them so the customer knows exactly why this project is good for him or her. Having pictures is all well and good, but it is important to have a good sales copy to go with it. Pictures aren't everything, and while they are important a lack of good copy may be your web-based company's downfall.
Article Source: http://www.rightarticle.com
Sharon Gantt AKA The Queen of Adwords Copywriting created & managed hundreds of ad campaigns on the major sarch engines. Discover how to increase your sales, get better cashflow with targeted effective online marketing PPC The Easy Way
Please Rate this Article
5 out of 54 out of 53 out of 52 out of 51 out of 5
Not yet Rated
