New terms = superior web copy
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New terms = superior web copy

By: Cicely K. Leblanc

You have your keyword report that says which search phrases searchers are looking for when they search for your home page and your product, yet you might want some ideas to insert flavor and improve conversion. I have composed some words that I hope will inspire you.
People don’t see the unchanged things after they are constantly exposed to them repeatedly. In Internet selling banner blindness is the most well-known example. People simply get used to banners that advertise something that is not worth their time, therefore they stop notice the banners after some time. The similar thing happens with vocabulary that are used to make us do something.
Thus, you need to alter your action vocabulary now and again to keep them working. The problem for most writers is that it is tremendously easier said than done to alter the vocabulary because of old habit.
I have made this list of actions vocabulary to help you alter vocabulary now and again to keep making your web copy effect full.
Here are some examples on how you can vary authority and simplicity words.

Indicating Authority: famed, dependable, illustrious, renowned, talked about, reputed, widely, authentic, reliable, popular, first choice of, well-known, eminent, widely recognized as, notable, distinguished, recognized, prominent, legitimate, widely used, trend setting, trusted by, endorsed by, famous, legendary, legendary.

Indicating Simplicity: without a hitch, ordinary, with both feet on the ground, down to earth, plain and simple, plain, explicit, unembellished, natural, unambiguous, clear, sticking to the facts, unpretentious, unadorned, unequivocal, straight-thinking, indisputable, undemanding, smooth, usual, trouble-free, minimum, without ornamentation, clean, precise, safe and simple, easy to, straightforward, normal, unsophisticated, uncomplicated, minimal, unproblematic, definite, effortless, unfussy, simple to, clear-cut, clear-cut.

Article Source: http://www.rightarticle.com

For other examples on how you can change vocabulary, please read my other articles or read The big words list that help you write web copy that sells or visit Best Practice Marketing for free hands on advice on free top 100 industrial keyword reports, a list of techniques to built links, how to find the keywords searchers are looking for, keyword research, how to make a useful keyword report, free keyword lists etc.





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