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Persuasive writing is a perspective on your book that makes your reader more important than your topic. It is a mindset that reminds you that you are writing to persuade your reader. Many writers fall into a "topic trap" when they pay more attention to the topic of the book than the potential reader of the book. The topic trap mindset doesn't ask why any reader would care enough about the topic of the book to buy it and read it. In fact, a book is an interactive medium. You might not think so when you spend so many hours working by yourself to write it, facing the blank page or the empty screen. Your objective, as you write your book, is to keep your potential reader involved every step of the way. You can easily lose sight of this objective while you are working alone on your book. The more you can remind yourself that your ultimate objective is to persuade potential readers to buy and read your book, the better your book will be. When writers start their books from the "topic trap" perspective, the first question they ask is: What is the book about? In contrast, when writers start their books with a persuasive writing mindset, they ask a different first question: Who would want to read this book? An even better question is to ask: Who would actually pay to read this book? Consider what happens when your book is published and available in the bookstores. Typically, a bookstore browser will look at a book for a few seconds before deciding whether or not to buy it. This means that you have only a few seconds to persuade the book browser to buy your book. The persuasive writing mindset knows the difference between providing information and providing the solution to a problem. We might be living in the Information Age, but most of us are already swamped with information. Many book buyers don't want more information. They want a solution to some sort of problem. The single best way to make sure that your book solves a problem for an identified reader is to write your book with a clear thesis to address a specific problem. The most basic requirement of writing to persuade is that your book solves the reader's problem. This means that a persuasive writing mindset is also a strategy that will increase your book sales. The more you can persuade a potential reader that your book is the solution to a problem the reader wants to solve, the more likely the reader will buy and read your book.
Article Source: http://www.rightarticle.com
Kalinda Rose Stevenson, PhD. www.WriteToPersuade.com.If you need a clear guide to the difference between the "topic trap" and writing a book with a thesis, "What's Your Point? A Writer's Guide To The Simple Idea Behind A Great Book," teaches you to identify your book thesis.
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