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It's said that beauty is in the eye of the beholder, or that it's only skin deep. When it comes to your web site, beauty is expensive not just in designing the site, but in what it may do to your traffic. The internet is laden with gorgeous works of art for web sites. They have flashy graphics, subtle cues, beautiful work in cascading style sheets, and more. And they're losing money. The internet is about commerce, and your web site should be about commerce, not about art. Design does not motivate a person to buy a product or service. A beautiful site may cause someone to admire how creative your site looks, but turning your visitors into customers requires much more attention to the marketing and advertising process. Proven techniques of converting targeted visitors into customers have little to do with beautiful or creative design. At which point, you need to focus on the function of your ad (your web site) over its form and beauty and innovation. Now, we're not exactly the zealots of Jakob Nielssen, and pushing for ugly, text only web sites that assume everyone's stuck in 1995, but still simple and attractive and understated is far better than flashy (or, for that matter, Flash-driven). Far better than spending your money on experts on web design (or a web designer trying to build a portfolio site), build a functional, if somewhat basic web site, using cascading style sheets so you can update the look without massive trauma, and focus on what your web site is supposed to do: Convert browsers into buyers. Understand that people are going to be referred to your web site either from links on a social networking site (like FaceBook or Digg), or by a search engine term (and thus, by paid keywords). More than 90% of the traffic will be from the latter, though social networking sites are gaining rapidly as the second most effective form of traffic generation. People who hit your web site will be on one of three phases of the customer cycle: They'll either be looking for information only, looking to do price and deal comparing, or looking to buy right now. Make sure that your advertising leads them to the right place depending on where in that cycle they are. Finding a qualified consultant is, fortunately, straightforward. Both Yahoo and Google offer certification programs. Google Certified Professionals and Yahoo Search Marketing Ambassadors are the respective titles. These people have intimate knowledge of how the process works, and has gone through a training program, and there are recertification exams to make sure the knowledge is kept up to date. So, just remember beauty is expensive, but expertise is affordable, and you'll be good to go.
Article Source: http://www.rightarticle.com
Sharon Gantt AKA The Queen of Adwords Copywriting created & managed hundreds of ad campaigns on the major sarch engines. Discover how to increase your sales, get better cashflow with targeted effective online marketing PPC The Easy Way
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