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This initial stage is where your defined your goals and objectives for the Web site and begin to collect and analyze the information you'll need to justify the budget and resources required. This is also the time to define the scope of your website content, the interactive functionality and technology support required, and the depth and breadth of information resources that you will need to fill out the site and meet your reader's expectations. If you are contracting out the production of the Web site, you will also need to interview and select a site design firm. Ideally, your site designers should be involved as soon as possible in the planning discussions.
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