Home | Business | Marketing
Dr Barnado set up his first orphanage for homeless children in England during Victorian times. His work now operate in many countries. But what I did not know until recently is that the Doctor was also a marketing whizz. Here's the story: In England during the reign of Queen Victoria, there was a very large number of orphaned children. Multiple thousands of them in London alone. More throughout the country. Their parents had either died (life expectancy was much shorter in those daysor they could not afford to keep them. In the late 1800s, life was tough. So there were hordes of homeless kiddies of all ages. Dr Barnado's compassion wanted to do something for these unfortunates. After all, it wasnt their fault. Do you need a mental picture? Think of the times which Charles Dickens wrote about. Think of urchins. Think of the stage play Oliver. But now switch to thinking about this. How would YOU raise the huge amount of money needed to feed, clothe and house this army of children of all ages? Yes, how indeed? As it happened, the good Doctor was also interested in photography. So what he did was take 'before' and 'after' photos of the kids. BEFORE The before shot was a street kid straight out of Dickens. Face dirty. Hair straggly. Clothing shabby. And the looks on those young faces was either wild eyed or fearful. AFTER The after shot was a well dressed youngster with a newfound confidence. His fundraising method was simple and effective. He placed the before & after photos side by side on a page, and on the back he printed an ad for Dr Barnado's Childrens Homes. These were sold to the growing middle class for 5 shillings. Looking after the kids in custom-built villages would be hard enough, but raising the funds to do this on a massive scale called for marketing genius on an astonishing scale. Now... how can we apply this same sort of large thinking to our marketing? MARKETING RESOURCES Secret Article Profits Instant Article Wizard Micro Niche Finder
Article Source: http://www.rightarticle.com
PermaProfits.com - Earn instant 100% affiliate commissions. It's totally free to participate. FindHotMarkets.com - How to find a good niche. AND FINALLY HERE'S HELP WITH THE SKYROCKETING PRICE OF GAS... CleanWater4Cars.com/blog - Better gas mileage
Please Rate this Article
5 out of 54 out of 53 out of 52 out of 51 out of 5
Not yet Rated
