Home | Business | Trade
When we are born, we are open and curious and fascinated at the new world around us. We are sponges. And as we develop, and if, and only if, our basic needs are satisfied, we grow to the point of requiring self-actualization. Learning. Curiosity. Creativity. Knowledge. My bet is, if you're interested in exploring persuasion, you've got most of your base needs met and you're working on this higher level where you constantly hunger for more. You desire to stretch and expand your intellectual boundaries and I'm here to tell you, you're in exactly the right place. Persuasion is about much more than selling something. As you begin to understand what I tell you next, and as you begin to discover that persuasion is really another term for human nature--you will grow by leaps and bounds. Persuasion can be used in all facets of our lives--parenting, business, relationships, and can naturally be applied to turn 'setbacks' into 'challenges'. We engage in the world using these tools to open doors, to free ourselves of previous limitations, to take control of our lives. We are explorers of this exclusive body of knowledge; persuasion pioneers, if you will. If you are new to the world of persuasion, it's difficult to explain the power surge that you will experience as your confidence levels skyrocket and you see opportunities open to you that once seemed unattainable. Scientists know all about DNA now. It's all mapped out. They understand its strains. What does it tell us? It tells us that we are very, very predictable organisms. For my taste, it makes things a bit too predictable, too mathematical. All of us - our lives, drives, inner selves, dreams, even how successful we'll be - can be mapped out. I don't particularly like the thought of that, personally, because I always thought I was more complex than that. But even that need of mine - the need to feel different, or special, or whatever it is - can be mapped out. And while it may be uncomfortable to realize that we are absolutely predictable, it is invaluable information for us as persuaders and it is the key to selling anything to anybody, any time. In terms of selling to the affluent there is a very different trigger than selling to others, perhaps this is a result of their heightened ability to acquire. Once we get their criteria, we can combine it with predictable patterns of the affluent. Then we can combine that with our agenda (product, service, etc.), resulting in an alchemy of persuasion that is almost impossible to resist. Once I began focusing persuasion instead of sales training, I discovered unfolding insights everyday. These insights have been instrumental in helping me to find my life's purpose and to feel in control of my life instead of feeling like I'm just being swept along the river of life. You can have this enlightened feeling too. I am thrilled to lead this exploration into the uncharted (and charted) territory of persuasion and with together we will map out the persuasion universe.
Article Source: http://www.rightarticle.com
Kenrick Cleveland teaches strategies to earn the business of affluent clients using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion strategies.
Please Rate this Article
5 out of 54 out of 53 out of 52 out of 51 out of 5
Not yet Rated
