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Email is one of today’s most widely employed means of communication. Whether for personal or business purposes, email is extensively used throughout every day activities, its speed and reliability making it the communication channel of choice for millions of people worldwide. Figures on email usage are impressive, and growing, as reported by major technology research companies. According to Email Marketing Reports, The Radicati Group estimates 1.2 billion email users worldwide in 2007. Figures are expected to reach up to 1.6 billion by 2011, as stated in a report issued by the company in October, 2007. In a previous study, dated October 2006, Radicati also estimated that approximately 183 billion emails were sent each day in 2006 and that wireless email users would grow "from 14 million in 2006 up to 228 million in 2010". For the business environment, Ferris Research3 estimated the number of business email users at around 780 million in 2007. 22 Rules for Smart Email Writing The extensive usage of email has also shaped the basic rules for an effective email communication, also called as the "email etiquette”. These are the rules helping you express your ideas better and faster in an email, enabling you at the same time to deliver a clear and simple, easy to understand message:
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