Dereon in Clothing Lines

Beyoncé Giselle Knowles commonly known as Beyoncé is an American R&B singer-songwriter, record producer, and actress. But aside from being the most a celebrated performer and entertainer, Beyoncé is also known for her talent in designing fashion clothes. And from that idea, the house of dereon has been introduced to the world.
The house of dereon is a prêt-à-porter fashion line introduced by singer Beyoncé Knowles and her mother/stylist Tina Knowles. The style and concept is inspired by three generations of women in their family, with the name "dereon" paying tribute to Beyoncé's grandmother, Agnèz dereon.
The House of dereon was announced to the media in September 2004, by Tina and Beyoncé Knowles. While Beyoncé was performing in the group Destiny's Child, her mother Tina would design and sew their outfits, especially when the group was first starting out and did not have much money or access to designer clothing.
Part of what called attention to Destiny's Child, besides their obvious talent, was their one-of-a-kind fashions. Their style set them apart, yet gave the group cohesion as a similar style, color or garment was worn by all the members.
The fashion line was first introduced on The Oprah Winfrey Show, and was also featured on The Tyra Banks Show. The clothing mixes hip-hop influences, such as its use of denim, with ultrafeminine flourishes like embroidery and ruffles.
In an interview with Ebony magazine Beyoncé said "I love the clothes from the '70s, my mother's clothes. I love clothes from the '40s, my grandmother's style, so elegant. We wanted to take elements from my grandmother's legacy--the beaded lace, lush colors, fine fabrics--and mix them with clothes from my mother's generation and my generation."
Often featured, such as on the back pockets of jeans, is the fleur de lis a three- branched symbol representing the iris flower and its historic linkage to the French monarchy. The house of dereon also recalls the French history of Louisiana and the designers' heritage from that state. For more information about the clothing lines in the house of dereon collections, then visit www.streetzwear.com for more details.

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