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"The moment one gives close attention to anything, even a blade of grass, it becomes a mysterious, awesome, indescribably magnificent world in itself." - Henry Miller Language thrills me. I absolutely love words, language patterns, meanings, and the entire world of linguistics. I've been studying persuasion for over thirty years. If I think about it though, I've been studying the language of persuasion. Aside from mirroring and matching, and physical anchors, persuasion is about words. When you hear and comprehend the awareness pattern, and you begin to use it, you will find that it's an essential tool in your persuasion arsenal. Aldous Huxley said: "Every individual is at one the beneficiary and the victim of the linguistic tradition into which he has been born - the beneficiary inasmuch as language gives access to the accumulated records of other people's experience, the victim in so far as it confirms him in the belief that reduced awareness is the only awareness and as it bedevils his sense of reality, so that he is all too apt to take his concepts for data, his words for actual things." The awareness pattern is an amazing example of how language can expand our universe. And as we study persuasion we maximize the benefit of our linguistic traditions. The awareness pattern is one of my favorites and one of the most powerful patterns bar none. The three words I use most often in this category are: aware, realize and experience. By simply saying one of these words you're making the person start the mental process that you mention. In other words, you're enticing them to become AWARE, to REALIZE, or to EXPERIENCE. Everything that follows the awareness word is presupposed to be true. As you gain skill in being able to use these words powerfully, you might think that someone may respond to the question, "Are you aware of?" by saying "No". When done properly, this does not happen. If it ever did happen, all you need to say is, "Not yet, huh?" Here's an example: The more you begin to construct your mind in the ways you'll be using these patterns, the more you'll begin realizing the explosively profitable techniques you are learning. Are you starting to experience the growing awareness of what being involved in MAXpersuasion brings you as I tell you about it and as you go through it? Is the awareness of the power of these patterns starting to sink in? Let's go through this carefully. I'm not asking you if these patterns have power; that would not be a presupposition. Do you think these patterns have power? That's not helpful. I'm asking, "Are you aware of the power?" If you're not aware, it presupposes you need to be aware. And if you are aware, you'll state that you are in fact aware. If you say, "Yes, I am aware," then you know the power of the patterns and you agree they're starting to sink in. And if you're not aware, then by hearing the question asked, you begin to become aware. If you're getting excited about this information, you're ready to learn more about how language can expand your universe. There are several of these patterns that will work for you to persuade the affluent. All you have to do is to take action, learn them, and implement them.
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Kenrick Cleveland teaches strategies to earn the business of affluent clients using persuasion. He runs public and private seminars and offers home study courses and coaching programs in persuasion strategies.
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