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Most people could be forgiven for thinking that a high seller profile or Power Seller would be a desirable thing on eBay. Even eBay aficionados would have us believe this and yet there are successful traders out there that claim otherwise. Wanting to keep under the radar is a proven method used by one of eBay top sellers who would regard herself as a bit of a rebel to convention. By going against the masses Sydney Johnson has managed to create a eBay business others only dream of. After almost ten years of highly successful trading on eBay she is also the master teacher of a You can find her great course Auction Genius Course if you want Sydney to coach you, is superb for all levels. The traditional route for ambitious traders on eBay is to aim towards building a prominent profile built on vast quantities of favorable feedback. The feedback is basically a vote of confidence, or otherwise, from people who have done business with you on eBay. Whilst the majority of people will eventually obtain that coverted "Power Seller" status which brings its own advantages Sydney Johnson reminds us that it may not all be good news. " I was a Power Seller for some time, until I noticed that I was drawing attention to my activity on eBay. So decided another approach was required so now I run multiple ID's with lower feedabck quite deliberately and it keeps me out of sight so no one know's I am there" If things go wrong a high level profile can be very quickly detrimental to your business. Even Sydney was not immune to such happenings and found to her chegrin that when a suppplier who she had used for years let her down the subsequent fall out and damage to her business to many weeks to recover as her feedback was desimated in hours. Sydney might be seen as unconventional in her out look but she does not look to do anything which might get her banned from eBay and it's ever growing rule book. Maybe a little unconventional and likes to be risk taker. She is a highly experienced marketer who sees eBay as a giant market place of hungry buyers which gives her the opportunity to tap in to it's massive traffic to build her own customer base. By using this method she is able to create a stable business model with minimal additional effort of expense. This is where she and other traders like her are not model eBay traders. They are independent thinkers who don't like to confine their business to just this one vehicle.
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