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Whether you are buying a new domain to build up and then sell, or whether you want to run it for the long-term as a money-making enterprise, you should give some thought to the use of SEO in the development process. When it is to make your domain name more valuable for a buyer (to whom you can point to good traffic or Pagerank), or for the sake of your own long-term income (for which you also need good, and hopefully growing levels of traffic), search engine optimization is needed unless you are simply going to promote by pay-per-click. You may have heard some SEO myths presented as fact. It is generally agreed among the top SEO commentators that keywords in the domain name do not have any effect on the results rankings of site pages. The days are long gone where search engine algorithms could be misled by simple tricks like creating a domain called buy-keyword1–keyword2.com. Any internal page names, if they include keywords, may have some benefit, though this too is doubtful. So, when choosing your new domain name, you shouldn't be concerned when you find all the top domains are already registered. The search engine results listings will show the domain name to those searching, but that is the only possible advantage of keywords in a domain name. Another myth is that using pay-per-click on your new domain will get it noticed, get the spiders in, and give it a boost in the search engine rankings. This has been shown to be just not the case, and is the result of illogical thinking. Get natural links from other sites, and the spiders will arrive as a matter of course. Include useful content, and the search engines will learn to love you. If you can't create original content, pay someone who can. The old ways of collecting web content – scraping, using public domain directory listings, and all the gray and black hat techniques either don't work or will get you banned. Don't worry about keyword density, just focus your pages on a natural, coherent subject. In fact, do not be concerned about the search engines at all. Your intention should be to give something great to your real audience – your actual visitors. Validating your new site to W3C standard is a simple waste of your time. Any search engine would have to exclude 99% of the internet from its results if it used this as a ranking technique. Use the time saved to create new pages. Don't pay to place your new domain in paid directories, or directories selling pagerank-based links. In the past this worked, but the search engine algorithms no longer pay attention to tricks like this. Think about it – a cash-rich company could buy its way to the top of the listings for every keyword it wanted, if purchasing links actually worked: and it would eliminate the worth of the search engines to their users. This is precisely Google and the other engines want to prevent at all costs. However, the search engine giants can make mistakes. Some sites, however fine and original their content and however prolific their incoming links, just never do anything in the search results. Get another domain and move on.
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