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Shopping for prescription glasses online is not a new concept. The convenience of 24/7 model and the competitive prices make it more and more popular every year. However, many online glasses company only import cheap copies and have very limit options of lens material. The impression is cheap online glasses equals to poor quality. To overcome this, opticaldirect.com.au was launched in 2007 with a crystal goal in mind - that is to become a true online optometrist that offers the online customers the kind of services that they would receive in a local optical store but at much less cost. How to overcome the absence of face-to-face consultation? How would the customer know that an online optical store have the right sized frames? How they make lens recommendation for individual prescription and frame he/she has chosen? How do they take measurement for Progressive lenses? 1. Product range. Opticaldirect.com.au is a full-service online optical store. They offer sunglasses, contact lenses, prescription eyeglasses, frames, prescription lenses and prescription sunglasses online. There are budget eyewear as well as international brand names to suit different consumer’ budget. Opticaldirect.com.au does not import cheap copies nor do they undercut the profession. The online optical store currently features more than 250 products and the list is continuously growing. 2. Services. Optical direct online store is owned and run by optometrists. The optical dispensing principle is built into the shopping work flow as in a local optical store. First of all, the customers need to be able to try on the glasses and see the look of themselves with the glasses on. Secondly, the suitable prescription lenses should be given based on the customers’ prescription, the style of the glasses frame, purpose of the glasses and the age of the wearer. These are achieved through using the E Try-on® and lens recommendation program. Optical direct Online store is your true online optometrist, customers can even submit a question to our optometrist for concerns with the general health of their eyes. Online chat help is also available to answer the questions from the customers. 3 E Try-on® One of the most common questions an online shopper for eye glasses or sunglasses ask is “how do I know the glasses are going to fit?” The answer for this very question: E Try-on®. E Try-on® is software which was developed for the web site and allows you to upload your own portrait photo and virtually try-on glasses by a simple mouse click. The state of the art software will accurately size the glasses to the photo so that you can visually see the image of yourself wearing the glasses as if you are trying on glasses in front of a mirror. It overcomes the problem with trying on glasses in an optical shop in front of a mirror where the glasses are not fitted with prescription lenses which makes it difficult to see the actual image of your face in the mirror. In addition, the user can add and delete a collection of favorites. 4. Lens recommendation Choosing lenses among so many different lens materials and coatings can be complicated and confusing for a customer. To make customers’ shopping experience as easy as possible, a lens recommendation program has been developed. A maximum of 3 lens options that are suitable for a customer’s prescription are presented to a customer in the order of basic to advanced features. Another advantage of the lens recommendation is that customer knows what lenses they have ordered. There is no secret on what lenses the customers are going to get. 5. Ordering Progressive Lenses on Internet Made Easy with E Try-on®, it totally takes away the guess work. The online optical store features a built-in mathematical measurement system into the E Try-on® software. The data gathered during E Try-on® determines the optimal position of the reading or segment height of a progressive lens. Your progressive lenses can be done just as accurately as if you were in an optical store on the street. Online retailing is here to stay and it will grow.
Article Source: http://www.rightarticle.com
Julie Williams Online Optometrist
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