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Most of us have been through the excitement of starting up a MLM business. The extra income can really make a difference in your life. Once you get down to the nitty gritty details of actually building the business, you realize you still have some important decisions to make. Since the MLM business is built upon the idea of duplication, you must think about how you will recruit new distributors. A smart MLmer will also develop a means to sell the MLM company's primary product. Most MLMer's overlook the idea of product sales, but many huge organizations have been built on product sales systems alone. Let's look at a simple example. Would you rather have 1000 distributors purchasing $100 a month in product or 300 distributors selling $700 a month in product? Since MLM commissions are based on volume and the 1st group's volume is $100,000 and the 2nd group's volume is $210,000, who made the most money? It is obvious that the 2nd group was more profitable. Don't neglect product sales systems if you can find them. You must have a duplicatable system anyone can use. Since most MLM companies have "poor" tools for the distributor to use, look to your upline to get the tools you need. This may take the form of autoresponders preloaded with outgoing messages, a good lead source, and perhaps an effective lead capture page. It is not a new thing to use a system to promote your MLM business. Practically every MLM company and line of sponsorship have systems available. What you do with the system is what will make your opportunity the special one everyone wants to get involved with. An MLMer who makes over $1,000,000 a year adds his own personal touch to a prospecting system. He also mails postcards and phones the prospect leaving messages on the answering service of the prospect. He just gives a bland 30 second introduction to himself and his MLM Business and goes on to the next one. The amount of signups he gets are tremendous! He gave his marketing campaign the personal touch which set him apart from the competition. Since most people are ONLY using the Internet these days, why not consider standing out from the crowd yourself. Also use postcards and the telephone answering machine method. Teach your downline to do what you do, and you will see your downline grow tremendously. To really be a success, you must add the personal touch to any "cold" and impersonal system.
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