Home | Business | Public Relations
Madonna, Jessica Simpson and Paris Hilton. These ladies are major power-brokers of free publicity and media darlings. They know that the name of the celebrity game is learning how to get and keep their audience's attention. Regardless of how talented you are or how great your service delivery, you know that you must get the word out, if you want to attract customers. Here are 5 Power PR tips that you can apply to get your business and ideas, the attention and name recognition that you deserve 1. Let your personality shine through Using grey, corporate speak will blend you with the rest of the forgettable stuffed shirts. Let your own unique personality shine. Instead of impersonal corporate communications, tell the story of you and your business. What personal challenges did you overcome to get where you are today? Are you a natural at what you do? What fun, social projects has your Company launched? 2. Share your past business problems which you have overcome Jessica Simpson's popularity soared when news of her crumbling marriage surfaced. We can relate to others who are facing problems that we have struggled with ourselves. So inspire and bond with your target audience by sharing your own personal battles and triumphs. 3. Develop your own fans, who can share your story for you. Their average fan, can give you the latest news on Paris, Madonna and Jessica in fifty words or less. Are you leveraging your satisfied customers or clients to tell your story? When you receive glowing praise from a customer, do more than just say thank-you. Get them to send in a letter, preferably along with a picture of them using your product, that you can use as a testimonial. This is known as leveraging social proof. 4. Break out of boring, traditional boundaries Madonna continues to hold interest as she developed a real talent for repackaging her image decade after decade by pushing the boundaries. You can step outside your industry soap box. Support local charities with more than just a check, start up your own awards service, start a podcast. 5. Escape the -perfection trap- Could Paris Hilton win any talent contents? But she does not let a lack of serious talent stop her from putting her work out there. Your ideas and projects may never be perfect, but share them anyway. Let your audience tell you how to make them better. As your target audience continues to be bombarded with more and more advertising noise every day, finding a way to get noticed in your marketplace is becoming harder and harder. A greater use of free publicity strategies is a low budget method to reach your audience as they become more time strapped, ad weary and cynical. So what's a hard working author, real estate agent, chiropractor or small business owner to do to get a share of the publicity goldmine- if they don't have the family fortune to hire a publicist on a $10K monthly retainer? Simply leverage the awesome power of free web2.o publicity and the hot popularity of web2.0 sites like myspace.com The key is the ability to win the web2.0 publicity game. The lowest hanging goalpost in the web2.0 free publicity game is My Space. The best part is that MySpace makes getting into the free web2.0 publicity game quick and easy. It is free to join myspace.com and you can establish your online presence in a matter of five minutes or less, with a host of free tools that MySpace places at your fingertips. See you on myspace.com
Article Source: http://www.rightarticle.com
Start Mining the MySpace Free Publicity Goldmine. Make sure you get your Free AUDIO on How to get Free Publicityon MySpace. Warning:Getting many Friends on MySpace is just the beginning of Life as a MySpace Legend. This and other unique content Publicity articles are available with free reprint rights.
Please Rate this Article
5 out of 54 out of 53 out of 52 out of 51 out of 5
Not yet Rated
