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A lively website can be a powerful lead generation tool that can capture the interest of prospective customers but only if you adopt good website practice. Unfortunately, far too many website owners seem to adopt one or more of the following really dumb ways to operate, promote and design a website. How many of them are you guilty of? 1. Bought traffic - This is the number one dumb way to waste money launching a website. The idea that you can buy tens of thousands of website visitors is just pure nonsense. Hey, don't worry we've all fallen for this quick fix and all had the same lousy results. Zero opt-ins and zero sales. If any real visitors actually get delivered, and I suspect many are just simple scams, and then there is no way that this will actually ever work. Think about it. It's like rounding people up at random, forcing them onto a bus and driving them to your store. Are they really going to buy? Nope, not a chance. 2. The bargain scam - Improve Google rankings for $xxx - If these scams actually worked then they would be a lot more expensive! That's the hard truth that we all know but we seem to turn our brains off and fall for what seems to be the easy option. If they are remotely genuine then they can do some SEO work and charge you twice the price. 3. Knowledge is power - Do you waste money buying book after book that may be read but then forgotten? This habit can get even more expensive online with ebooks and courses - some costing thousands of dollars that is a lot in any currency! This habit has two serious dangers. If you read without acting then you will never get anyway as it is only through action that knowledge has any point at all. The second danger is that you will always think of yourself as a newbie or beginner and never develop further. 4. Dabbling - We all get offers in emails right and while most are ignored we get tempted occasionally. So we buy into the latest scheme and give it a go. Then we get tempted by the next one. The result is that we dabble here and there and get nowhere. 5. Swimming upstream - This opposite approach is to assume that you must be different to succeed. You can't copy what those rich guys are doing instead you have to swim upstream and take a whole new approach. Anyone spot what's wrong with that? Yep the rich guys got rich because their way works. You spend so much time and effort trying to be different that you end up floundering and hopelessly out of your depth. 6. Spam scams - Ever seen those offers through which you can email 10 million people for $100? Sounds great right? Nope it sounds terrible. If it is actually genuine, and that's a big if, then you're going to spam 10 million people with your sales pitch. It only takes a tiny percentage of the 10 million to get a lot of complaints! If you don't like being spammed then don't spam others. 7. Throw money at Adwords - Setting up Adwords campaigns can be deceptively easy. It's easy to get going to start displaying adverts and driving traffic to your website the very same day. The really hard bit is to do it profitably. This is to pay less on Adwords that you then make in sales. If you don't take the time and effort to monitor and test your campaigns then you could end up losing a lot of money as many have found out to their cost. 8. Do you use flash introductions? - Flash graphic introductions are a pain. Sure they can be skipped but they simply annoy people and are invisible to search engines - a complete waste of money and effort. 9. Don't update website content - When was the last time that you updated your website with new fresh copy? If the answer is months or years ago then you are presenting a very bad image to your potential customers. It's like one of those shop or store windows that are dusty and uncared for with goods going stale and cobwebs all over them. That's not going to attract your customers in to buy is it? 10. Always under construction - A website that is always "under construction" is next to useless and should be finished as soon as possible. Such a website can actually damage the credibility of your business because of the perception that can form in the minds of your potential customers. The perception is that if you can't deliver your own website then how can you be trusted to deliver to your customers? You can still save your website and your business if you change the focus of your website to focus on you and your customers. The focus on your customers should answer their concerns, worries and problems and they should be reassured and excited by the focus on you as you reveal your talent, knowledge, personality and passion.
Article Source: http://www.rightarticle.com
Before you try anything else, make sure you read Tony Hetherington's independant free report on avoiding more website disasters and start making money online with website promotion that works
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