10 Attention Seeking Tips

In affiliate marketing, when you are creating a sales letter for an affiliate product, internet visitors first browse through the sales letter. During such browsing, if they come across a items which captures their attention, then they may stop browsing and start reading the sales letter.

A sales letter being a short one is not a solution since long sales letters have a better conversion. You can also explain the benefits and features in an elaborate manner so that a visitor is convinced and gets the "Purchase" mood.

With a long sales letter, you can still grab the attention of skimmers. The following are some of the ways that you can fruitfully utilize:

1. First impression is lasting impression

Your ad copy should look professional. The reader should want to read your letter, should feel compelled to read your letter . A misspelled word in your heading can turn off a potential customer. Why would one buy from you if you don't take care of details? What should your customer expect from your products, or even your support to the product later on?

2. Headlines and Sub-headlines

Use catchy headings and sub-headings to easily grab your visitors' attention. Talk a bunch on the features and benefits of your product. Create a sub-heading on each feature. Making your headings and sub-headings interesting is another way to coax your readers to read further.

3. Pictures and Graphics

Use pictures or graphics that show your product and bonuses. They will make your product more concrete to your visitors. Pictures and graphics also easily attract one's eye and make him wander on the graphic object.

4. Fast loading of Graphics

It is very important to ensure that your graphics are small in size so that they can load fast and all the links work correctly. People do not like to wait. Nor, will they appreciate if some of the links do not work. Especially if the graphic is at the top of your sales letter, and your whole web site will only be shown after downloading that picture.

5. Short sentences

It is better to use short sentences or sentence fragments. It will be easier to read and understand short sentences than long ones. The visitor will get dissuaded by very lengthy sentences and may hesitate to proceed further as he will realise the degree of difficulty in reading your sales letter.

6. Text Font and color

Use italics, bold, color and underlining to highlight important words and phrases. Make sure that you use them sparingly. Too much of them may look like you are frantic and will turn away potential buyers.

Use highlighting near the area where you want your visitors to concentrate more. You may want them to read the various highlights of your product.

7. Highlight Product Benefits

Pick the three most dominant and fascinating advantages of your product and repeat them in different parts of your sales letter. At the same time, you need to be careful not to keep repeating it as it will become boring. This will help your visitors easily remember these benefits. Rewrite the sentences, so it won't appear that you just copied and pasted them in your ad copy.

8. Bulleted Features List

Use bullets to list the qualities and advantages of your product. Visitors will want to read more if your list is bulleted.

9. Postscript

Use a postscript (P.S. and P.P.S.) at the end. This is some of the most read sections of a sales letter. You may repeat the strong point of your product, remind the bonuses included, or emphasize the urgency for the prospect to take action.

10. Buy Button Placement

With a long sales letter, place buy buttons at different places of the letter. Your prospect may have been convinced to buy early on, so provide them with the opportunity to do so. You should capitalize on the prospect's Buy mood immediately lest he changes his mind later on.

With all the attention grabbing phrases and other techniques discussed above, you have the opportunity to make a visitor take notice of your sales letter and make sure that he reads it long enough so that he can get convinced which will lead him to buy your product.

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